Take the tour

theQ is the world's first social camera, uploading your photos to the internet automatically. Store unlimited photos online in theQ LAB. Cope with any lighting conditions thanks to theQ ring flash. It's waterproof and even idiot-proof. A thousand words? Forget it. With theQ, you can make your pictures worth a million.

TheQ, More than a Camera

As with everything about theQ, sharing is incredibly easy thanks to the ecosystem that we've built. Just log in to our website theQ LAB and setup your camera only once. You can select social networks, apply filters and save your photos online – all in one place. But don't worry – everything is hidden from public access, so you're in total control over what you share and what stays private.

theQ Camera theQ Lab

theQ LAB

With theQ, you can lose yourself in the shot – but you'll never lose those shots, as they're all saved online automatically in theQ LAB. Want to apply filters to your pictures to make them look even better? Use theQ LAB to pick your favorite, or randomise them if you feel like mixing things up. You can share every picture you take automatically with theQ. You just need to visit theQ LAB – from here, you can tell your camera which social networks you'd like to share those awesome shots with. Basically, you're out in the field, theQ LAB is back in the...well, the lab. It does all the boring work so you don't have to!

Wide range


Megapixels are great and all, but sometimes those ultra-sharp shots feel a bit clinical. At theQ, we like the vibe of vintage analog cameras, a little grainy, with a lot of character. So we built theQ to have an intentionally low-fi look. We wanted to put the warmth back into photography, and the best way to do that was the keep it old-school. Yeah, theQ’s pretty much the rock 'n roll of cameras

Share the Love

Equipped with onboard 3G, theQ pushes all your photos wirelessly to your favorite social networking sites. Just tell it which sites you use and you can forget about uploading ever again. Seriously, you'll never have to plug your camera into your computer again, or trawl through your folders for decent shots. Saving and uploading is instant and automatic. Which leaves you with more time for taking pictures.

Share the Love Share the Love

Chill out! It's Easy

theQ's easy-to-use interface is idiot-proof. The vintage viewfinder is pretty self-explanatory, and you'll always be in control with the manual focus ring. Don't worry – the presets for focus and exposure are the cheater's way of getting awesome results. We won't tell anyone if you don't. Oh, and there's one shutter button with flash, one without. Why hasn't anyone else thought of that?

Chillout It's Easy
Light Settings
TheQ Light
  • TheQ Light

    Light is at the heart of photography, so naturally it's also at the heart of theQ. The LED-powered ring flash delivers perfectly even light. By encircling the optical axis of the lens, the ring flash provides world-class lighting for catwalk-standard shots. And it doubles as a timer – eight segments count down the seconds so you'll never blink at the wrong moment again! The ring flash even acts as a battery indicator when you're on the go, and shows you how much longer your camera needs to charge.

    theQ Light theQ Light
  • SelfShot Timer

    It’s not fair to leave anyone out of your photos – especially not yourself. But all know that self-portraits can be a hassle. You set the timer but you never remember how quickly it starts to beep until it’s too late. Is it ten seconds between the red-eye remover and the flash? Wait...it’s three seconds? But I just blinked! I didn’t realise it would...oh, whatever. theQ keeps it simple – eight segments on the ring flash, eight seconds’ countdown. One segment shuts off for each second remaining. If you still blink at the wrong moment, you have only yourself to blame.

    selfshot selfshot
  • Battery Life

    One of theQ's greatest strengths is its unique ring flash light, which offers brilliant lighting under any circumstances. But that's not the only trick up its sleeve – you can also use the ring flash to check how much juice theQ has left. Use the eight LED-powered segments to show you how much battery power remains at the touch of a button. And when you're charging it up, just take a look at the ring flash to see how much longer you need to leave it for.

    Battery Life Battery Life

Dream Big Shoot Wide

You may have noticed how theQ is mostly lens. This isn't a coincidence. After all, the lens is the heart of any camera. And we wanted theQ to have a big heart. Boasting an f2.4 wide-angle, theQ's lens is capable of unparalleled perspective, incredible depth of field, and wicked cool fisheye shots. And it's built in a shock- and scratch-resistant 2P2G mix of glass and plastic, lending your shots the perfect mix of character and quality.

Wide range
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TheQ Filters

theQ lets you take photos your way, so it makes sense that the end result should look exactly the way you want it to. That's why theQ offers a huge variety of post-production effects to apply to your photos automatically. You apply filters online via theQ website, or on your phone via theQ app. theQ offers everything you need to imprint your character onto your photos.


Cameras don't usually like water. But theQ is not your average camera. Pool parties, hot tubs, snorkeling, sailing…theQ loves them all. After all, it's there whenever you're having fun – if you're not afraid of getting wet, why should your camera be? OK fine... we really just came up with this idea because we wanted to see what a beer filter would look like.

theQ Light theQ Light

Size Matters

Your camera needs to be there whenever you feel inspiration – and when your camera's as tiny as theQ, it can be. Measuring just 2.5 x 3.9 x 0.6 inches (65 x 100 x 16 mm), it's perfect for your pocket, bag, purse, or even your keys! theQ's buttons, lens and edges come together to form smooth package that's designed to be taken anywhere.

Size Matters

Designed with Awesome

Hang theQ on your keys with its viewfinder window. You'll want to. Because it looks awesome. It doesn't just let you share photos instantly – it's a fashion statement, and it's got the label to prove it. A retro analog look. Minimalist block colors. And a soft rubber shell that you won't want to let go. theQ knows how to take pictures – but it also knows how to look good.

Designed with Awesome
TheQ Camera: Coffee, Black: Preorder now

Preorder now and be the first one to receive theQ.

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