Write your own History

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What's it all about?

Everyone loves pictures. We hear they're worth a bit more than words, after all.But sometimes, we don't give our pictures enough love. All those shaky pictures that we took in dark clubs. Or those out-of-focus, long-distance pictures that we took when we were miles away from the stage. Or those would-be-pictures that we didn't even take, because we were worried about dropping our camera. They just wanted to be as beautiful as they could be! And now they can. theQ has arrived, and it lets you take the photos that your mind sees before you push the shutter – not the vaguely disappointing photos that actually show up on the screen. Stylish, smart and sturdy, it's a modern vintage camera. It features a built-in ring flash, so it's perfect even in low light conditions. It has an unlimited online virtual photo album, so there's no need for memory cards. And it looks pretty awesome too. A thousand words? Forget it. With theQ, you can make your pictures worth a million.

The first social camera

theQ is an experience in which every element of the camera is designed to interconnect in a way that's easy, smooth, and fun. Every photo you take can be shared immediately with your social networks at the touch of a button. Or if you prefer, your pictures will be saved automatically to your private online archive, theQ LAB. And from there, you can control every aspect of your camera – whether it's about filters or share settings. Get ready for theQ experience. You're always in control – so just shut up and shoot.

The first social camera
Share the Love

Direct 3g storing and sharing, big deal.

Share the Love

3G Connectivity
UMTS (850, 1900, 2100MHz) /WCDMA
(850, 900,1800, 1900MHz)
Simplified geo-tagging
Chill Out, it's easy!

Less buttons, more fun!

Chill out, It's easy!

Four Buttons
Function, Save & Share, Shutter and Shutter with Flash
One Slot
Micro USB connector
Micro SIM slot
Language Support
TheQ Light

Fashion ring flash, at your fingertips.

TheQ Light

ring flash
8 segments powered LED flash
Self Shot Indicator
8 seconds timer
each light segment
per second
Battery Indicator
each light segment
per battery percent
Designed with awesome

We fight the ugly! true story.

Designed with awesome

2.7 inches
Power & Battery
Li-polymer battery 800mAh
USB to computer system or adaptor
Average of 200 pictures per charge
Built-in 2GB memory
TheQ Filters

Take colors seriously, or not.

TheQ Filters

Nine New Filters
Golden Steed
Earl Grey
Dream big, shoot wide

24MM and 2.4 Aperture , won't miss a thing.

Dream big, shoot wide

24mm wide lens
F2.4 aperture
Manual rotation focusing
Macro mode
3 pre-set capture modes
(Outdoor, Indoor, Night)
5 Megapixel
Pool Party!

Still works underwater.

Pool Party!

IP67 up to 3.3 feet (1 meter) for up to half an hour
Size Matters

Heavyweight quality, lightweight size.

Size Matters

Five Buttons
Height : 2.5 inch - 65 mm
Width: 3.9 inch - 100 mm
Depth : 0.6 inch - 16 mm
Weight : 132 g
theQ Camera: Aqua
Coffee, Black
It's my Jam
Berry Fields
TheQ Camera: Top right view
TheQ Camera: Top view
TheQ Camera: Back top view
TheQ Camera: Front bottom view
TheQ Camera: Wide lense view
TheQ Camera: Explode: Waterproof
TheQ Camera: Ring flash, Battery Indicator, Selfshoot indicator
TheQ Camera: Side view
TheQ Camera: Back view display 2.7 inch

TheQ Lab

theQ is an experience in which every element of the camera is designed to interconnect in a way that's easy, smooth, and fun. Every photo you take can be shared immediately with your social networks at the touch of a button. Or if you prefer, your pictures will be saved automatically to your private online archive, theQ LAB. And from there, you can control every aspect of your camera – whether it's about filters or share settings. Get ready for theQ experience. You're always in control – so just shut up and shoot.

TheQ lab


Shutup and shoot

To get the most out of life, you have to embrace the new. There are new places, and new people. New experiences, and new feelings. New highs...and new lows. But it's always worth giving it a shot.
After all, if we never did anything out of the ordinary, then no one would have any stories to tell. We wouldn't be able to make moments special. Memories wouldn't be worth sharing.
So, it's a good thing we can make the ordinary extraordinary.
Because if you don't limit your expectations, you'll find that there's no end to the possibilities. You can do the unexpected. You can go the extra mile. You can live in the moment.
So give it a shot. Shoot for the sky. Shoot for the stars. Just shut up and shoot.

  • Shutup and Shoot
  • There is no certainty, only adventure
  • Whatever you are be a good one
  • Limits only exist for people who need them
  • Don't tell me, show me
  • Write your own History

Our Company

We live in an age where gadgets are no longer just about function, they're also about fashion. Performance isn't the only thing that makes a gadget a 'must-have', it needs to look the part too. Founded in 2012, Q Lifestyle aims to frame cutting-edge technology with design that's both smart and stylish. Our passion for photography runs through everything we do, and we believe that the best way to communicate this to our customers is through inspiring design. Our products are technologically innovative and aesthetically appealing, meaning they can integrate seamlessly into our customers' lifestyles. We understand what our target audience wants, and we shape our products around them. Headquartered in Sweden, we have team members across the world, giving us a truly global perspective on every aspect of our business.

  • theQ founders
  • theQ founders

The Founders

theQ's founders are Joe, Brandon and Andrea. In around 2011, these three met through working on various design projects (and playing in various rock bands). They quickly realized that they share a passion for photography that's pretty intense – seriously, not everyone would found their own start-up company just to make their ideal camera. Fortunately, they had the skills to do this – between them, they have extensive experience in industrial design, management, production, graphic design and advertising. Hailing from different corners of the world, these three have also lived in a variety of different places including the USA, Italy, Hong Kong and the UK. This has given them a global perspective on their business and underlines theQ's ambitions as an international company. theQ was dreamt up by these brilliant creative minds and powered by their passion for photography – and now, they're ready for their creation to change the world.

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  • theQ-The-Worlds-First-Social-Camera-HUH theQ Thrillist-Best-New-Gadgets-August-19-23
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The Crazy Story

Like many of the best stories, theQ's story starts in a bar. While on a night out drinking, our founders – Joe, Brandon and Andrea – were discussing how easy it would be to invent flying cars when they happened upon a much more pressing issue. As it turned out, not one of them was happy with their digital camera. Clearly, something needed to be done. Necessity is the mother of invention, and our intrepid founders really needed a camera that didn't suck, so naturally it wasn't long before they were asking each other “why don't we just design one that we like?”
Well, the obvious answer was that they knew next to nothing about making cameras – or business, for that matter – but they weren't about to let the minor details like those stand in the way of building their dream camera. They knew exactly what they wanted from it, after all – they just needed to figure out how to make it happen. And it wasn't like they were clueless, they had a background of industrial design, plenty of advertising experience and operational skills. Even so, it was gonna take a lot of hard work. And work is even harder when the only place you can get it done is in a squat house with constant parties going on to distract you. Of course, theQ was a dream that was worth the effort, and putting in the hours paid off – after a year of slaving away, our fun-dodging founders managed to set up an office in Hong Kong and Scandinavia.

Our First Office in 2012

Our first office in 2012

When we missed a flight for a meeting

When we missed a flight for a meeting

Coffee breaks at theQ

Coffee breaks at theQ

Being based in Scandinavia is very important to us – not least because we appreciate that funky Scandinavian design as much as anyone else (although don't worry – you won't have to assemble theQ from a flat-pack). We handpicked our team based on their professional skills – duh – but we also want to make sure that our workers fit into theQ's way of life. So our strong team aren't just workers – they're artists, photographers, musicians, skaters and designers too. We think that this attitude will help our company to grow – and we hope that you'll want to be part of theQ lifestyle too!

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